Making the Orthodontics Group and their patients smile with new branding, websites, social media and more.
Orthodontics Group are an orthodontic specialists company, comprised of two practices and one education centre - Devon Square Orthodontics (past), Leamington Spa Orthodontics, and Orthodontic Team Training.
Orthodontics Group approached us to create three new brands and three new websites that reflected the quality of their practices, and their unique training facilities. The challenge was to create brands and websites that communicated their 30+ years of experience, and made it clear that orthodontics are for everyone, regardless of age.
We created a new brand for each of their offerings (Leamington Spa Orthodontics, Devon Square Orthodontics, and Orthodontic Team Training), plus a new overarching brand to add strength to their partnership and organisation. We gave each brand a different colour, with LSO and DSO’s colours reflecting their existing uniform colours.
Once the brand was established, we planned and developed a website for each practice and training centre in a ‘marketing layer’ suite. We created succinct, effortless user journeys to ensure each visitor found the right information with clever calls to action at each stage. The Orthodontic Team Training website positioned the centre as a place where they ‘Educate the Experts’, adding a wider scope to their offering. Prospective students can apply for, and purchase, courses via the Shopify-powered site in a quick and easy fashion.
Then it was time to shout about them! We set up accounts for all three brands on Twitter, Instagram, Facebook and LinkedIn, and created a series of branded templates we could use across all platforms. The aim with LSO and DSO was to bring in new patients, particularly focusing on adults, and the aim with OTT was to reach dentists who want to train as orthodontists.
The result is three new professional brands identities, a series of elegantly-designed and developed websites, and ongoing social media that continues to reach new patients and students. We then worked further with them, creating new brands and websites for Dental Team Training, Dental Team Qualifications, and are currently working on something new and exciting as we speak!
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