Helping Grey Matters get the most out of their online presence through new branding, website UX/UI, and social media.
Sport psychologists, Grey Matters, provide performance-enhancement interventions for athletes. As leaders in their field, they wanted to seize the opportunity to affirm their positioning in the marketplace by refreshing their brand and website.
Grey Matters lacked unique communication that reflected their current offering, or the reach of their mission. Whilst there were values, they didn't shine and stand out in their marketing material. They needed a fresh brand, identity and website which reflected their unique approach.
First we looked at the brand, creating the foundations. This set the tone of all further communications. Once the identity was born, we created the logo, colourways and typography, aiming at a sport targeted audience. We noticed Grey Matters optimises a triangular approach to pursue the impossible reach of perfection, hence the impossible triangle brand was born, giving them a new philosophy.
We designed and built a website which is packed full of engaging imagery, a strong identity and tone of voice which empowers the user to get a deeper understanding of Grey Matters. The audience can now find specific information easier, including testimonials, an interactive map which shows the global presence of Grey Matters, news stories and articles.
In addition to branding and web design/development, the team at Grey Matters wanted to further enhance their online presence through Facebook, Instagram, LinkedIn and Twitter. After setting up their profiles and creating a library of templates, we got started on pushing them on social media - something we are continuing to do to this day!
The result is timeless branding, a fantastic website, and striking social media posts that will continue to serve Grey Matters and enhance their offering in the future. We're looking forward to continuing to work on projects with Grey Matters!
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We’re passionate about making great things happen, so if you’ve got an idea you want to bring to life, a website you want to enhance, or socials channels you want filled with meaningful content – what are you waiting for?