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Projects

Grey Matters

Helping Grey Matters get the most out of their online presence through new branding, website UX/UI, and social media.

Overview

Who are they?

Sport psychologists, Grey Matters, provide performance-enhancement interventions for athletes. As leaders in their field, they wanted to seize the opportunity to affirm their positioning in the marketplace by refreshing their brand and website.

Overview
Discovery

The challenge

Grey Matters lacked unique communication that reflected their current offering, or the reach of their mission. Whilst there were values, they didn't shine and stand out in their marketing material. They needed a fresh brand, identity and website which reflected their unique approach.

Discovery
The Foundations

Branding

First we looked at the brand, creating the foundations. This set the tone of all further communications. Once the identity was born, we created the logo, colourways and typography, aiming at a sport targeted audience. We noticed Grey Matters optimises a triangular approach to pursue the impossible reach of perfection, hence the impossible triangle brand was born, giving them a new philosophy.

The Foundations
Planning and Building

Design & development

We designed and built a website which is packed full of engaging imagery, a strong identity and tone of voice which empowers the user to get a deeper understanding of Grey Matters. The audience can now find specific information easier, including testimonials, an interactive map which shows the global presence of Grey Matters, news stories and articles.

Planning and Building
Spreading the word

Social Media

In addition to branding and web design/development, the team at Grey Matters wanted to further enhance their online presence through Facebook, Instagram, LinkedIn and Twitter. After setting up their profiles and creating a library of templates, we got started on pushing them on social media - something we are continuing to do to this day!

Spreading the word
Launch Success

The result

The result is timeless branding, a fantastic website, and striking social media posts that will continue to serve Grey Matters and enhance their offering in the future. We're looking forward to continuing to work on projects with Grey Matters!

Launch Success
Technical Drive

East Midlands Academy Trust

Creating seven new brands and websites for schools in the East Midlands Academy Trust, in addition to one new overarching website.

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East Midlands Academy Trust

Technical Drive

Technical Drive enlisted our help to create a new brand identity, website, social media posts, and more.

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Politick

Politick

We were approached by engagement-management company, Politick, to design their brand, and design and develop their website.

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Monty

Monty & Co

We worked with ‘Pipkins’ creator, Nigel Plaskitt on his new CBeebies’ show ‘Monty & Co.’ to provide branding and a fun new website.

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Grey Matters

Grey Matters

Grey Matters are a sports & business psychology specialist who help teams and individuals get the most out of themselves. Fly Agency help GM get the most out of the online presences through website development, UX/UI design and social media.

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Orthodontics Group

Orthodontics Group

Fly Agency work with Leamington-based Orthodontic group, developing websites, delivering eCommerce solutions, designing and managing social campaigns across multiple business units.

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The Compliance Space

The Compliance Space

Helping a GDPR compliance platform startup launch their brand.

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Arc & Co. Mortgages

Arc & Co. Mortgages

Fly Agency have helped London-based Arc & Co. deliver website design and development for their latest mortgage advice product offering, aimed at the mass-market.

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BrewBroker

BrewBroker

We designed and built a suite of modules in our Superfly CMS that allowed brewing industry tech platform BrewBroker to build their own website.

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Flagstone IM

Flagstone IM

Investment Management firm, Flagstone, hired Fly Agency to drive traffic to their fintech platform. With outstanding design and intuitive UX/UI, all developed on the Superfly CMS.

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Orthodontic Therapists Society

Orthodontic Therapists Society

As part of our work with Orthodontics Group, we helped them create a community with design, branding, UX/UI and a new website to promote a society that represents orthodontic staff.

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Eversheds Sutherland

Eversheds Sutherland

Birmingham-based law firm, Eversheds Sutherland use Fly Agency to develop consumer hub websites to better engage their internal and external stakeholders.

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ES Disrupt

ES Disrupt

Fly Agency helped Eversheds Sutherland launch a new offering aimed at providing legal advice to tech startups.

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Belvedere IT

Belvedere IT

IT and data security management firm, Belvedere hired Fly Agency to reposition their business with a new identity, logo and brand assets, along with UX/UI design.

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EIG

EIG

Estates Insurance Group needed a full suite of brand guidelines to freshen up their identity, while maintaining their traditional values in a 21st Century customer environment.

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Centrick Property

Centrick Property

Property Management and Estate Agency, Centrick have worked with Fly for a number of years, creating advertising and print assets.

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Lifecycling

Lifecycling

Upcycling NFP organisation, helping worlds poorest communities. Branding, design, website, distributor comms.

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Pink Coconut Water

Pink Coconut Water

A new health drink with more benefits than ordinary coconut water making a UK breakthrough came to Fly Agency with a brief of creating new branding and identity, ready for launch.

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Velluto

Velluto

To help promote affordable dermal fillers and cosmetic procedures Velutto enlisted Fly to deliver a fully integrated service consisting of brand design, packaging, web design, UX/UI and eCommerce.

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Phung Corporation

Phung Corporation

International trade organisation, Phung Corporation enlisted Fly Agency to help create a brand identity complete with a full set of design assets across sector-based sub-brands.

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Sensory AV

Sensory AV

Sensory provide B2B Audio Visual systems for hospitality, venues and public organisations. They had a need for offline art direction for advertising, a new brochure and stationery.

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West Bromwich Albion

West Bromwich Albion

WBA asked Fly to design the mobile UX/UI for a native app aimed at fans in China, helping budding footballers hone skills.

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Funki Fruit

Funki Fruit

For kids TV show, Funki Fruit, Fly helped them at startup stage to gather investment through brand development and designing investment collateral.

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Foundryman

Foundryman

We designed and developed a full eCommerce solution for the brassware furnishing manufacturer to complement the brand guidelines and design assets we created.

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Kantar Millward Brown

Kantar Millward Brown

Another WPP business, Kantar Millward Brown wanted to change perceptions by supporting creative agencies. Fly built a microsite that described the lifecycle of a creative idea.

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Munnypot

Munnypot

Fly Agency helped FinTech brand Munnypot go to market with a full suite of brand guidelines, design assets and a website.

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XEPOS

XEPOS

Fly Agency work hand-in-hand with innovative Birmingham-based, EPOS business, XEPOS to enhance front-end user experiences with cutting-edge UX/UI and design.

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Ribbon Cares

Ribbon Cares

RibbonCares, part of AIG, needed a unique online platform for online cancer insurance specifically targeted at women. Fly Agency helped with design, UX/UI and digital build.

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Eversheds
Konexo
Fedex
Flagstone
Calgavin
Centrick
Arc
Grey-matters
Xepos
Monty
TCS
LSO
Knowledge & Experience

Who we’ve worked with

We have delivered a vast array of successful projects for some of the most recognised brands. From global law firms, and established financial organisations, through to professional services and children’s entertainment, you’ll be in great company.

Get in touch

To talk to us about any upcoming projects:

We’re passionate about making great things happen, so if you’ve got an idea you want to bring to life, a website you want to enhance, or socials channels you want filled with meaningful content – what are you waiting for?

Call us on 0330 223 6504

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