Social media has had a huge impact on how we live our lives – and it’s not going anywhere. At Fly Studios, we love the potential that social media has for engaging with potential customers, building loyalty, and reinforcing brand image. Taking your objectives into account, we’ll build a plan that’s right for you. Ready to elevate your audience?
Your social media marketing plan summarises what you want to get out of your social accounts. This will include an audit of where your accounts are today, and where you want them to be in the future, both short and long term. The more specific we can get with your plan, the more effective we can be in its implementation.
No two businesses are the same, and neither are social media accounts. We want to understand your objectives so we can tailor your plan to you and make your online presence as effective as possible. Your objectives should have S.M.A.R.T. goals – each one should be specific, measurable, attainable, relevant, and time-based.
Before we create your social marketing plan, we’ll need to assess your current social media use, and how it’s working. This means figuring out which social media sites you use, and how your online presence compares to your competitors’. This gives us a clear picture of how you’re represented online and what purpose your social accounts will serve. This is the perfect point in the process to assess which channels you want to use based on their efficiency, and which channels your target audience are most active on. When trying to decide which social channels to move forward with, ask yourself two questions: ‘Is my audience here?’ And ‘If so, how are they using this platform?’
Once we’ve finished with your social media audit, it’s time to hone your online presence. Together we’ll choose which networks best meet your social media goals, keeping your audience in mind. We’ll help you generate more web traffic to your website or other online spaces, by optimising profiles for SEO. By looking at your brand guidelines we can create any assets you’ll need, such as headers and icons, and upload those to each social channel to reinforce your brand identity.
Consumers can often offer social media inspiration, not only through the content that they share but in the way that they phrase their messages. We’ll look at how your target audience writes, what they share and why, and strive to emulate that. Another source of social media inspiration is industry leaders – we can look at what makes your competitors successful on social media, and discover how you can emulate that, but in a way that’s appropriate for your brand and goals.
Sharing engaging and appropriate content will be essential to using social media to your advantage. Our social media marketing plan will include a content marketing plan and calendar, where we can plan exactly what you want to be posted, and when.
Should we need to, we’ll look at making adjustments to your social media marketing strategy, ensuring that it’s effective as it can be. For example, we could: - Track the number of clicks your links get on a specific platform using URL shorteners. - Track page visits driven by social media with Google Analytics. - Analyse the most and least effective posts, and adjust the social media marketing plan in response. A social media marketing plan should constantly be evolving so it’s as successful as possible.
Social media allows you to target your audience and talk directly to them. We can create paid for campaigns that will resonate with the people you know you want to reach. Not only that, we can closely monitor the ads to see how many people saw them, how many people acted on them, and how many sales they generated. From this, we can see what messages are most effective with your audience, and how your brand can continue to grow – the only way is up!
Got a product you want to shout about? We’ll help you connect with brand-appropriate influencers and bloggers so you can grow your own community of brand fans.
Discovery workshops provide a collective opportunity get under the skin of the business challenge, working to clearly set objectives and KPIs. The aim is to understand the business objectives and to design and build the experience around them.
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It is vital to ensure that the foundations of your brand will communicate simply and concisely through various marketing channels. Brand development is at the heart of what Fly Studios do and how we ultimately create interactions with customers.
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Creativity runs through our business. We bring new perspectives to client challenges, combining our digital design and technology skill-sets. Whether we are designing a website, planning UX/UI or managing social media, we do it with creativity and simplicity.
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Fly Studios has a team comprising of both Back End and Front End development. We work across HTML CSS, PHP and Laravel, using these technologies to deliver API integrations and bespoke software. We are CMS platform agnostic and have even built our own, LayerSync.
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Social channels play a significant part in generating brand awareness, nurturing leads and customer engagement. We target your audience through the right channels, with a strategic mix of organic content and paid advertising, to grow your audience.
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In this digital age holding the printed word in your hand has the potential to create an experience that compels. Printed media is the perfect opportunity to make your business tangible for your customers as a “one off”, or as part of an integrated campaign, on brand and beautifully designed.
Read More >Eversheds Sutherland instructed Fly to create a digital platform for their new global alternative for legal and compliance services - Konexo. Championing their newly created brand, we developed a website which exceeded their expectations, packed full of features such as podcast and white paper integrations.
The Compliance Space approached Fly with the challenge of creating a new brand that can cut through the noise created by GDPR compliance. We created a full suite of brand assets, along with a fully functioning website. We then went about improving the UX/UI of the current platform, to ensure consistency throughout.
PG Tips and Disney Puppeteer Nigel Plaskitt, approached Fly to create a new brand platform and website to help raise awareness for children’s television show Monty & Co. The new live action TV successfully aired on Cbeebies, Kidoodle TV in the USA and MOLA TV in Indonesia, with more territories on the way.
Xonder is a simple, secure and reliable smart business account, and required a smart creative solution to launch. Fly partnered with Xonder to deliver a full creative suite, including a new brand platform, App UX/UI, website, targeted landing pages, email marketing, social media, bank card design and more...
After the launch of CALGAVIN’s new website, Fly helped CALGAVIN celebrate their 40th birthday in style. A full brochure, exhibition banners and an exclusive brand of beer was brewed as part of the anniversary event. A new landing page and a suite of video’s was also created as part of a successful campaign.
We have delivered a vast array of successful projects for some of the most recognised brands. From global law firms, and established financial organisations, through to professional services and children’s entertainment, you’ll be in great company.
“When we first approached Fly it was with the sole intention of updating our website. What we know have, however, is so much more. An AWESOME new logo and equally impressive website, together with a media presence which helps to promote the work we do far better than we ever could.”
“The Fly team have been tremendous to work with, full of innovative and creative ideas, whilst at the same time preserving our core business ideals. We look forward to continuing our relationship and can fully recommend them to other businesses wanting to develop and progress.”
“The BrewBroker website has been a roaring success since launch, we have recorded outstanding business results and have enjoyed the autonomy of control over our own site. The LayerSync platform is one of the most powerful and usable CMS systems I have encountered in a long career in tech.”
“We were blown away by their ethos and creativity. Fly's work shows real understanding of both your brand and audience, with a creative flair that really sets them, and by extension you, apart from the rest of the market.”
We’re passionate about making great things happen, so if you’ve got an idea you want to bring to life, a website you want to enhance, or socials channels you want filled with meaningful content – what are you waiting for?